RIO
PROJECT TYPE
Promotional Interactive Advertising Campaign
The kiosk was designed to invite users to step in and become part of iconic cinematic moments. Once inside, users would see themselves on a screen seamlessly placed into a selection of visually rich and recognizable movie backgrounds. This immersive interaction transformed passive viewers into the protagonists of their own movie scenes, creating a memorable and engaging brand experience. The personalized nature of the experience encouraged repeat participation and generated excitement, extending audience engagement beyond the installation itself. By turning movie fandom into an interactive experience, the kiosk created lasting memories while strengthening the emotional connection between audiences and the featured films.
At the heart of the activation were iPads integrated into the installation, allowing passersby to directly interact with themed content inspired by the movie. Users could explore characters, engage with light-touch games, or participate in promotional activities, creating a hands-on brand experience rather than a passive viewing moment. This digital interaction was complemented by strategically placed brand ambassadors who guided users, encouraged participation, and amplified engagement through one-on-one conversations.
A key component of the campaign was email capture, seamlessly woven into the experience to build a consumer database for future marketing. Participants were incentivized to share their details through contests, exclusive content, or giveaways linked to the film, ensuring both immediate engagement and long-term brand recall. By combining interactive technology, on-ground human touchpoints, and data-driven strategy, the campaign successfully extended the film’s lively narrative into the physical world.
Checkout the live installation and discover how audiences engaged with the experience in real time through the link below. The video captures the installation in action, highlighting how passersby interacted with the setup, explored its features, and became active participants in the campaign.