PERSON OF INTEREST
PROJECT TYPE
Interactive Outdoor Advertisement Campaign
An interactive outdoor advertising campaign conceptualized and executed by Inwindow Outdoor for Person of Interest transformed traditional billboards into immersive, technology-driven experiences. Strategically installed across high-footfall locations in New York and Los Angeles, the campaign leveraged real-time surveillance-style video feeds to mirror the show's central theme of constant monitoring. By seamlessly integrating the audience into the installation, the campaign blurred the line between fiction and reality, creating a memorable and highly engaging brand experience.
The concept behind the design creation was to capture the essence of this science fiction drama and create an interaction similar to the series. The idea was to get those who interact a sense of what the series is about. The campaign stood out for its innovative use of interactivity and contextual storytelling, reinforcing the show's premise while leaving a lasting impression on audiences through a personalised and slightly unsettling experience of being watched—just like in Person of Interest.
The concept behind the design creation was to capture the essence of this science fiction drama and create an interaction similar to the series. The idea was to get those who interact a sense of what the series is about. The campaign stood out for its innovative use of interactivity and contextual storytelling, reinforcing the show's premise while leaving a lasting impression on audiences through a personalised and slightly unsettling experience of being watched—just like in Person of Interest.
A mobile interaction version was also developed for the same, ensuring that the experience translated seamlessly across smaller screens without losing its core impact. The design was carefully adapted to suit touch-based interactions, incorporating intuitive gestures,
Checkout the live installation and what the users had to say about their experience in the link below