INWINDOW OUTDOOR
PROJECT TYPE
Redesign the current brand logo to a more contemporary style
Inwindow Outdoor, a New York based Advertising & Marketing company are the pioneers in Digital Signage and Outdoor Advertising.
They specialise in outdoor advertising solutions, particularly through their innovative technology that convert vacant storefronts into captivating marketing installations.
With the changing technology and the company venturing into new media the idea was to create a logo that was contemporary and more in sync with the digital space that Inwindow Outdoor was tapping.
As the company has a wide market presence the idea was to
create a new logo without completely creating a disconnect for the current audience
A range of symbols were explored to create a new brand identity while still keeping it connected to the current logo
As the company was transitioning into newer technology and media the idea to change from a 2D to 3D logo seemed like the
right fit.
A range of 3D symbols were then explored to define the new
brand identity.
Exploration of fonts for the typeface for the symbol
On exploring various symbols and fonts and rounds of iteration the final look for the new logo was finalised.
The new logo is a representation of a digital signage using the company initials "I" and "O"
The new identity is modern and contemporary and stands strong like the brand values of the company.
