GROW FINANCIAL
PROJECT TYPE
Interactive Outdoor advertising campaign
Interactive outdoor advertising campaign by Inwindow Outdoor for Grow Financial Credit Union was designed as a permanent, experience-driven installation at their newest branch in Tampa. Moving beyond traditional signage, the campaign transformed the storefront into an engaging, tech-enabled touchpoint that attracted attention while reinforcing the brand’s approachable and modern identity.
At the center of the experience was the ‘Virtual Money Machine’—an interactive game powered by augmented reality. Passersby were invited to step up and participate, where they could see themselves on-screen and attempt to grab as much virtual cash as possible within a limited time. The experience combined touch screen inputs with gesture-based interactions, creating a playful and intuitive interface that appealed to users of all ages.
The installation was designed not only to entertain but also to drive footfall and deepen brand engagement. By blending physical presence with digital interactivity, it encouraged spontaneous participation and created memorable moments that users were likely to share and talk about.
For a closer look at the installation and how users interacted with it, more details can be explored through the link provided.