DEMAND FARM
PROJECT TYPE
Create eBooks as part of the digital marketing strategy for the client
As part of the e-marketing content created by our team at Inbound Mantra and Demand Farm team, e-books were churned out on monthly basis. This required me to create e-books based on the content provided by the team. The visual language was kept contemporary and in sync with the theme.
Demand Farm is a Key Account Management Software that helps nurture, grow, farm and mine Key accounts for businesses. They use a range of technologies to consolidate data and help businesses achieve maximum growth. They help business to Unlock their true business potential.
Different eBooks were designed based on the theme for the month. The idea behind the
ideation of the eBooks was the help the users understand Key account
management in an easy and playful way.
A series of illustrations were designed to make the eBooks interactive and engaging. The eBook "The Lighter side of Account Planning" was based on a comic strip theme to help the Demand Farm users understand Account Planning in a non serious manner.
