AVATAR NATURE RESORT
PROJECT TYPE
Create Brand Identity and collaterals for an upcoming Nature Resort
Built on a foundation of sustainability and wellness, Avatar is designed with it's unique stay options that are not just a way to bond with nature but also a path to create a conducive environment for families to come together and reap the best of what nature has to offer. The founders of Avatar Nature Resort believe in creating a world of comfort rooted in nature.
Avatar Nature Resort wanted the brand identity to be inspired from the elements of nature that have been carefully incorporated in the beautiful space they have created.
Different symbols inspired from nature were explored to create a brand identity that conveys trust and harmony and is connected to nature.
A range of symbols, typefaces and colors were explored to evoke the correct brand emotion.
As the resort has a vast expanse of Mango trees the final symbol for the logo was inspired from the same.
The colors convey a sense of connection with the earth and depict harmony and balance. The bold font adds a rhythm to the entire brand language.
FINAL LOGO
The final logo design was used to create a range of brand collaterals - visiting cards, letterhead, signage to create a consistent visual language.
The below grafitti was designed for the interior wall of the resort's entrance gate. The grafitti is inspired from Indian motifs and patterns to create a warm welcome vibe for it's guests. The wall illustration showcases different elements in a flow to create an experience that the resort has to offer for it's guests.
